Wednesday, June 30, 2010

Mob4Hire and Forum Nokia jointly offer MobExperience User Feedback Usability Testing

We are very pleased to announce that Mob4Hire is working with Forum Nokia to help mobile developers with User Experience testing.

"Forum Nokia is proud to announce that it is augmenting its design expertise available through its User Experience (UX) Evaluation service with the valuable crowd-sourced user feedback that comes from Mob4Hire."

Forum Nokia's approach to helping developers is refreshingly simple, with tools and resources around three pillars of success: Design, Develop and Distribute. Mob4Hire's approach to crowd-sourced user feedback products is similarly simple. See our "User Feedback in the 10 Steps of Mobile Development Cycle" chart.

Because of their broad range of languages, platform, device and global operator support, Mob4Hire is a natural fit. If developers are targeting testing for Java, Flash, S60, Series 40, Symbian, Symbian C++, whatever ... Mob4Hire's crowd of 45,000 in 150 countries (and 25,000 different devices) can help them with both functional and usability testing for mobile apps and mobile websites.

Making sure mobile apps run across multiple devices in multiple countries was the original concept behind Mob4Hire, and our MobTest product continues that tradition for Nokia developers.

Our MobExperience product takes it to a whole new level. Get many people to download and try our your app and then complete out our MobExperience survey providing unequalled user feedback experience. Your results come back within days, and is very cost-effective ... structured and organized feedback from 30 mobile users ANYWHERE in the world running ANY device starts at under $1,000 USD.

It's EXTREMELY important in a development cycle ... you can't make great software without user feedback!

Monday, June 28, 2010

Mob4Hire CEO shares Mobile Developer Best Practices on NAVTEQ NN4D Youtube Channel

"Join NN4D's partner Mob4Hire, as Stephen King, CEO describes in a 4 segment series what developers should take into consideration if they want to succeed in today's market place -- customer needs, carrier logistics, platforms-of-choice, real stats, testing and more."

The videos can be found on NAVTEQ's Youtube channel.

Big Brands looking to have an impact with mobile apps need to consider several things; does it have utility, can it be recommended, can it be updated frequently with relevant data, is it useful on an ongoing basis AND IS IT PERSONALIZED with user experience or Geolocation?

For example, the New York Times just published an app that incorporates Geolocation:

Location aware apps are some of the most "stickiest" apps in use; apps that are used frequently by mobile users, they stay on their smartphones for longer periods of time, and they are more likely to be recommended on an ongoing basis.

Unfortunately, for mobile developers, it's even MORE difficult to test LBS apps in market ... which is why the Mob4Hire and NAVTEQ NN4D relationship is helping developers get to market with more confidence around topics such as:

1) Battery life consumption
2) Device and carrier fragmentation
3) Time to first locate and accuracy
4) Handling large of amounts of location data
5) Handling of dead zones and loss of signal

Sunday, June 27, 2010

You know you're getting big when ... Caution: Mob4Hire email phish

It came to our surprise this morning that someone has been phishing for email addresses of community members. This is a bad thing.

Phishing according to Wikipedia is:
"In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication."

The email shown to the right is a spam that has been received by many people; including people who are part of Mob4Hire. THIS EMAIL IS NOT FROM MOB4HIRE. This particular Phish email is looking to obtain your email address.

Emails from Mob4Hire ALWAYS, ALWAYS, ALWAYS have your first name addressed on them, as well as your "Mob4Hire Citizen since ..." date. They are also ALWAYS addressed by me (Stephen King, CEO,

As in all email attacks, if you don't recognize that data, don't open the email. Don't click on the links. Don't open or run any attached files. If in doubt about an email from Mob4Hire, manually type into your browser. This can ensure that you are reaching the Mob4Hire site.

Want to know more about "Malware?" Here's the Wikipedia link:

Sorry this happened ... but maybe it was inevitable as we get bigger ... I guess we're all a victim of our own success!