Wednesday, May 26, 2010

Mob4Hire voted finalist in 2010 Meffys Awards by journalists from over 45 countries

We're super pumped to have been named a finalist in the 2010 Meffys Awards, with the likes of GetJar, Hungama Mobile, mBlox and Shorthand, and Openwave. Thanks and fingers crossed!

25 May 2010, London – Mobile Entertainment Forum (MEF) today announced the finalists for the 2010 Meffys Awards. These were selected after four days of judging by representatives from over 45 companies, publications and analyst houses. Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe.

Rimma Perelmuter, Executive Director of MEF, said: “The 2010 Meffys shortlist reflects the profound changes and opportunities occurring in the current mobile media and entertainment industries. Mobile is no longer a standalone platform but is increasingly an integrated and integral gateway to engaging, entertaining and satisfying consumers. Amongst the entries were some excellent examples of mobile being deeply integrated with content and services on other platforms to provide consumers with a holistic, compelling and immersive experience across their media consumption touch points.

MEF is also pleased to announce that Dolby Laboratories has signed on as Gold sponsor for this year’s Meffys Awards. Winners of the Quality of Experience award in 2009, Dolby will be showcasing how their world-leading audio technologies are bringing the cinematic surround sound experience to entertainment on the go, adding a touch of Hollywood to the handset at this year’s event. 2010 Meffys sponsors also include 7Digital, Buongiorno and Vodafone.

This year’s winners will be unveiled on 21 June at a special gala awards dinner to an audience of 400 key industry players, taking place on the eve of MEF’s official annual conference, Mobile Entertainment Market.