Monday, March 30, 2009

Gamelion joins Mob4Hire as a "MobPro"

One more announcement as we head down to CTIA Las Vegas!

One of the great things about the Mob4Hire testing community is that it includes both tech-savvy mobile phone users (who we affectionately call "Mobsters") as well as professional testing houses ("MobPro's"). Professional testing houses include companies who's primary focus is mobile testing as well as other mobile developers who have large inventories of mobile handsets that can be used to generate an additional revenue stream in their "off time." MobPro's typically have deeper functional testing expertise, since they've developed in-house processes and reporting.

Such is the case of our latest press release: Mob4Hire Signs Mobile Testing Marketing Deal with Gamelion.

Anton Gauffin, CEO of Gamelion told us that "Mob4Hire acts as a marketing arm for our mobile testing services while increasing our return on investment with this large, but depreciating capital asset, but the real winner will be the mobile developer who will be able to access quality testing services faster and less expensively."

In fact, the addition of Gamelion's handsets to the Mob4Hire database greatly expands European coverage of The Mob: there's now more than 8,000 handsets on over 250 carriers in over 90 countries to choose from!

Welcome to Anton and the team at Gamelion!

We'll be at CTIA Las Vegas all this week, starting at the AT&T Developer Summit: "Addressing Platform Diversity & Tackling Fragmentation" ... a topic that is near and dear to our hearts, since we help solve for this fragmentation with the Mob4Hire community!

Email us at if you're attending CTIA and want to meet up. Viva Las Vegas!

Thursday, March 26, 2009

Mob4Hire and Wavefront join forces to "accelerate commercialization"

The world just got a little smaller for developers registered with Wavefront! We're really pleased to announce our partnership with Wavefront ( out of Vancouver, B.C. Their mantra is ""Accelerating commercialization of wireless products and services," and as James Maynard, CEO and I have discussed, he not only views Wavefront's mission as helping the 1,000 or so local mobile developers compete on a global scale, but Wavefront also serves as a great entry point for the rest of the world to access North America.

The Wavefront team is awesome to work with and certainly share our passion in helping mobile developers make sense of the fragmented mobile landscape. With over 8,000 handsets now in 90+ countries, we offer the developers registered with Wavefront immediate access to markets and user feedback that was previously inaccessible. That's exciting stuff!

We're headed to CTIA Las Vegas next week ... see you there!


Thursday, March 19, 2009

Mobile Apps Take Centre Stage at Dow Jones Wireless Innovation

Panel at Dow Jones Wireless Innovation I spent the last two days at the Dow Jones Wireless Innovation event in Redwood City, CA. You can read my insights at, where I also blog about the grassroots technology industry (and currently focusing on mobile, go figure).

For Mob4Hire, the impact that this industry transformation from new subscribers / handsets to applications / usability has on mobile developers is nothing short of "being in the right place at the right time."

Using Mob4Hire, mobile app developers not only get functional testing, especially in difficult areas like LBS applications, but also usability testing ... getting user feedback to help create much better software in the prototype, alpha and beta stages of mobile development. In fact, when you think about it, mobile developers have historically been held at arm's length from the customer. Selling through aggregators and carriers has created this barrier. Mob4Hire helps bring down the garden wall ... and, in the end, carriers win because with better applications, they create more customer advocacy / loyalty leading to increased word of mouth. U know what this does, right? Decreases carrier churn ... which is their primary concern.

Monday, March 2, 2009

BNetTV Mob4Hire update

Two videos for you to check out ... the first is my Mob4Hire update from Mobile World Congress in Barcelona.

As many of you know, I also blog for on the grassroots tech industry in Western Canada.

Since BNetTV has roots in Calgary, I turned the tables on Michelle Sklar and interviewed her about BNetTV's phenominal success. Click here for my Techvibes post and Michelle's interview: "BNetTV Reports from Mobile World Congress"

For BNetTV's complete coverage ~250 companies at Mobile World Congress, click here.