Thursday, March 19, 2009

Mobile Apps Take Centre Stage at Dow Jones Wireless Innovation

Panel at Dow Jones Wireless Innovation I spent the last two days at the Dow Jones Wireless Innovation event in Redwood City, CA. You can read my insights at, where I also blog about the grassroots technology industry (and currently focusing on mobile, go figure).

For Mob4Hire, the impact that this industry transformation from new subscribers / handsets to applications / usability has on mobile developers is nothing short of "being in the right place at the right time."

Using Mob4Hire, mobile app developers not only get functional testing, especially in difficult areas like LBS applications, but also usability testing ... getting user feedback to help create much better software in the prototype, alpha and beta stages of mobile development. In fact, when you think about it, mobile developers have historically been held at arm's length from the customer. Selling through aggregators and carriers has created this barrier. Mob4Hire helps bring down the garden wall ... and, in the end, carriers win because with better applications, they create more customer advocacy / loyalty leading to increased word of mouth. U know what this does, right? Decreases carrier churn ... which is their primary concern.

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