Just wanted to let you know about my article for MRWEB.COM that was posted a couple days ago. "How to make a Big Brand App Not Suck." Truthfully, I was torn between that as a title and "There's a crAPP for that," so I used the latter for this post. :)
This was my second article for MRWEB (I wrote "Fear the One Star" back in November), and this time, I extend the concept and explore how Big Brands can approach the mobile marketplace with engagement and stickiness. With 400,000 apps globally in 75 different app stores, it takes a lot to stand out from the crowd.
I use a bit of the research in the new market research survey that we've got coming out within a week or so to help describe the app marketplace. I also reach into our experience here at Mob4Hire helping Big Brands bring apps to market and become as successful as possible as soon as possible. The article also includes a comparison of the New York Times Crossword puzzle app and Burger King's Valentines "Catch a Heart" app.
Smartphone users are savvy, brutally honest and have the attention span of a two year old. If it looks like crAPP, and it smells like crAPP, it’s crAPP.Would love to hear your feedback ... post comments here or on MRWEB.
Thanks. Hope your summer is going great!
Stephen King, CEO