Monday, August 31, 2009

Stephen King to speak at Symbian Exchange and Exposition 2009

Mob4Hire CEO, Stephen King, has been selected to speak at the Symbian Exchange and Exposition 2009 in London on Oct 27 and 28th.

Stephen draws on his 25 years of software development experience to apply traditional software user feedback techniques to mobile development. His topic "From Concept to Commercialization," is all about making great software. Great software leads to “stickiness”; increased customer loyalty to your brand (also known as "going viral"). In a world where developers have limited marketing budgets, they must rely on a great user experience so that people will tell their friends and post great reviews.

In short, you can't make great software without users!

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