Mob4Hire at CTIA San Diego: "Don't Crash, Don't Suck, Get Sticky"

We're back from the CTIA Wireless show in San Diego last week. We had a GREAT time ... lots of buzz: we're the first of three innovative products from the show on an American Express blog.

Our booth was packed from beginning to end. It was great to see so much interest and "light bulbs going on over heads" as attendees realized that Mob4Hire gives the mobile community access to users for feedback during the product development cycle; "I've been waiting for a service like this for years" was an oft-heard comment!

We got a great write up in the Day 2 Show Daily of Wireless Week ... Check out page 12.

Our latest marketing gizmos ... buttons with "Don't Crash. Don't Suck. Get Sticky." were a hit ... they were almost all gone by end of day 1. Not surprisingly, the "Don't Suck" button ran out first. :)

At the conference, we were pleased to "soft-launch" our new crowd-sourced products:

-MobTest
-MobSurvey
-MobExperience
-MobAccelerator

All of which are still in private alpha testing (so you won't see them on our main website ... yet). You'll hear more about as we ramp up to our soon-to-be-released Version 3.0 of Mob4Hire later this fall. We received a tremendous amount of good feedback from attendees at the conference ... it was great to meet everyone! Stay tuned.

P.S. For those that asked, here's our "10 Steps of the Mobile Development Cycle" process chart that we had displayed at the booth. Click on the image to get a higher resolution chart (or, right-click and "Save as").

P.P.S. Here's the CTIA San Diego 2009 post show highlights on the CTIA Wrap up website: http://daily.ctia.org/wireless2009/ And, the rest of Wireless Week Daily Show Daily's: http://www.wirelessweek.com/News/2009/10/CTIA-Official-Show-Daily/

Mobile Developer's Guide to the Galaxy

I came across this little publication called "Mobile Developer's Guide to the Galaxy" at CTIA San Diego last week. It's a quick and knowledgeable read for anyone trying to understand the difference between programming for different mobile platforms. Mob4Hire got a nice mention on page 24 (thx!). Kudos to the authors Robert Virkus (Enough Software), Roland Gulle (Sevenval), Thibaut Roufiineau (WIP), Michel Shuqair (24Access Solutions) and Alexander Repty (Enough Software).

I was lucky enough to pick up a hard copy (fitting nicely in the front pocket of my dress shirt), but you can get your own .PDF version at Enough Software's website.

As Douglas Adams would say ... "So long and thanks for all the fish"

Motorola Summit rocks Android

Mob4Hire was at the Motorola Summit in San Diego last week, just before the CTIA Conference. Motorola impressed me for three reasons: the new Android CLIQ is killer kewl, their strategic focus as a company on wide Android deployment is obviously making a difference and they've embraced the developers in their developer network community (MotoDev): better tools, better processes and, if the Summit was any indiciation, a sincere comittment to working together.

We were there as a fast track partner and also felt very much a part of the community. We were in the middle of the action all day, too ... sporting our new "Mob4Hire" attire and getting feedback on the upcoming launch of our new platform, Mob4Hire V3.0.

LOVED the little touches, like chocolates, an unending assortment of drinks and treats, lotsa free CLIQs and last but not least, clay Android robots, proving once and for all that developers have unusually high creativity! And, to finish things off, we hit the top of the Hard Rock Hotel in San Diego for a pool party. We met a lot of great people all throughout the day. Nice! Congrats to Motorola.

Mob4Hire: Putting Apps to the Test

Andrew Berg wrote a great article about "Putting Apps to the Test" as the cover story of the Sept/Oct issue of Wireless Week; in which he looks at the difficult task of making great mobile software in a fragmented mobile ecosystem. (As u and I know, bad software = bad reviews = no word of mouth = no revenue!). Great comparison of the similarities and differences of Mob4Hire, DeviceAnywhere, and AT&T Apps Beta progam.

http://wirelessweek.com/Articles/2009/10/Putting-Apps-to-Test/

Another article of note in our home country of Canada: http://ottawa.ctv.ca/servlet/an/local/CTVNews/20091007/OTT_mob4hire_091008/20091008/?hub=OttawaHome