Friday, August 13, 2010

New Report "Impact of Mobile on Network Operators" illustrates cost-effective global mobile market research tools

When doing market research with Mob4Hire, I can't think of ANYWHERE you can get this kind of high-quality global access to mobile users with respect to SPEED OF RESULTS and INEXPENSIVE COST OF PANEL SAMPLE.

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In collaboration with Dr. Hayes from, we recently released our new report "The Impact of Mobile Apps on Network Operator Customer Loyalty." 26 pages jammed pack with insights, figures and data about how users view their network operators performance as it relates to their mobile app ecosystem.

Highlights and other info from the report can be found here:

We've received great feedback on the report, so thanks everyone! Binding mobile apps to network operator customer churn provides some great insights. Looking at some of the best practices of global mobile leaders like Vodafone and Zain (both companies identified in the report) should help network operators get ahead of the curve in terms of what they need to do to compete in this new mobile app world.

Of course, for Mob4Hire, the other important aspect of this report is how market researchers can use our crowd to create extremely cost-effective global panels of people living a mobile lifestyle!

In this study, we offered $2.50 for each qualified Mob4Hire Mobster to complete about a 20-minute survey. Our system sent the initial email blast on a Monday morning to about 18,000 qualified mobsters. 4,000 respondents completed within 48 hours. On day 5 we notified the qualified respondents again and got another 1,000 completes by the end of the weekend. Total sample size was 5000 respondents representing 111 countries, 204 network operators and 179 distinct mobile handsets.

So, in addition to getting global results within a week of the survey start, the cost was extremely reasonable. Total sample cost of the survey was only $16,125. Crazy!

Other companies reference in the report? Tigo, Mobitel, Sun Cellular, O2, Zain, Globe Telecom, Ufone, Vodafone, Warid Telcom, BSNL, Tele2, Telenor, Indosat, Mtel, Dialog, Smart Communications, Movistar, Airtel, Mobilink, 3, Claro, Telkomsel, T-Mobile, Reliance Mobile, Orange, AT&T Mobility, Rogers Wireless, Idea Cellular, MTN, XL, Telcel, Safaricom, Apple, RIM, HTC, Sony Ericsson, Nokia, Samsung, LG, Motorola