Tuesday, October 19, 2010

Mob4Hire Launches MOBSTAR CERTIFIED Program to Guarantee Mobile App and Website Quality

Wow ... talk about coming out with a timely message. During CTIA Wireless in San Francisco, we announced our new service, the MOBSTAR CERTIFIED program to great acclaim. See full press release here.
I was talking to one of our customers yesterday ... they told us that after putting their app through a MobExperience research study (and making recommended changes), they got accepted by the Apple iPhone App Store ON THEIR FIRST TRY. The best praise we get is when we help you succeed. Contact us to ask for a quote.
Having the MOBSTAR CERTIFIED logo on a mobile product or service means that it is a high-quality premium product with exceptional growth potential. A MOBSTAR rating reflects the users’ overall loyalty toward the how a business’s app or web mobile experience. Specifically, the MOBSTAR rating indicates how much people will recommend it, what they will say about it … all of which leads to more downloads from repeat business / word-of-mouth through viral and social media.

A MobStar rating is no different than the 5-star rating system found in most app stores (accompanied with twitter-length comment fields that sometimes say "This sucks!") ... except that it's not public, and more importantly, in our survey, it's correlated with other customer satisfaction/loyalty questions as well as 7 software dimensions such as Stability, Install / Launch, User Interface, Language etc...

The MobStar rating comes as part of both our MobExperience and MobAccelerator products.
MobExperience: Pre-release usability and user experience study that helps mobile firms and media publishers make great mobile apps and websites

When doing a mobile usability study, there is only one goal. How do you make an app that will get four or five stars in an app store? If you don't, no one will download it.

But, within that one goal, there are two important dimensions:

1) What do we need to improve in the software that REALLY matters to users?
2) Of ALL the stuff in the software, what's most important for our marketing messages?

Thanks for being part of the Mob,

Stephen King, CEO

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