Thursday, December 16, 2010

iPad Winner announced from Mob4Hire Mobile Developer Survey

We just completed running a MobSurvey project that was looking to get opinions from Mobile Developers. Our client, a global marketing leader, was interested in the mobile applications development community's opinion on a wide range of topics related to Developer Networks and specifically, related to developers who have done work with U.S. Carriers.

It was very successful. We're super happy with the results and so is our customer. Makes us very proud to be part of the mobile industry ... 'cause it's not a bunch of faceless companies out there ... there's real people working real hard, so ... THANKS to everyone that completed it and took time out of their day to promote it (u know who you are).

The winner of the iPad is :

Rob Oshima from GameStop / Kongregate. (where there are currently 39,671 users online playing 35,836 free games!).

Congrats, Rob.

On a related note, it's interesting how many companies are (finally) look at asking Mobile Users questions about their software development ... doing some market and usability research. WHICH IS A GREAT IDEA!

Why? With over 400,000 mobile apps out there, more than 100 app stores, and more than 100 developer networks available to join, it's very important to understand your customers BEFORE you spend a bunch of money developing apps, websites, corporate programs or whatever. That's where Mob4Hire comes in.

The danger of not understanding your customers it that you'll end up creating something, but it may be a something that your targeted users don't care about!

THAT'S WHY we've created user feedback tools for every step of the development cycle: "From Concept to Commericialization":

1) Use MOBSURVEY to figure out what to make. How do users view your brand? How can you best take advantage of mobile?

2) Use MOBEXPERIENCE to test your alpha builds. We can help you focus on making killer features that users actually care about.

3) Use MOBTEST to test your beta builds. Does it work on all handsets and in all carriers/countries you are targeting?

4) Use MOBACCELERATOR to gather post release feedback. What resonates with users? Is your marketing working? How is discovery of your app?

Get the full "Ten Steps of the Mobile Development Cycle" here in .PDF format.

Hope everything is going good for you!


Stephen King

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