You can have a look at the press release here: http://www.prweb.com/releases/2010/03/prweb3727914.htm
We're pleased to provide the research free of charge: The 8-page report is available at Slideshare by clicking here or see below.
This research from this survey is significant from two standpoints:
- It demonstrates that the mobile apps and ecosystem that network operators provide users is extremely important to their customer loyalty around the globe: 75% of mobile app enthusiasts say mobile apps are important when choosing their new operator. And, almost 40% cite "bad mobile apps" as a reason they left their operator. The dimensions of wireless coverage and service are still MORE important than mobile app choice, but it certainly raises the bar for operators, and gives them one more thing they have to think about.
- It demonstrates a great use of our distributed community of more than 40,000 people in 146 countries on 364 network operators.
Thanks to everyone that took the time to participate. Also, thanks to Dr. Hayes for his partnership and friendship.
And, as always, Trust in the Mob!
Stephen King, CEO