Tuesday, March 16, 2010

Mob4Hire releases first look at "Global Wireless Satisfaction Survey"

I'm excited to announce the first look of the results of our Mob4Hire "Global Wireless Satisfaction Survey." Conducted in collaboration with Dr. Bob E. Hayes, PhD of Business Over Broadway in Feb 2010, the unprecedented 111-country survey analyzes the impact of mobile apps on operator’s churn (# of new customers acquired minus # of existing customers lost), as well as many dimensions of the app ecosystem as it relates to mobile user behavior and satisfaction.

You can have a look at the press release here: http://www.prweb.com/releases/2010/03/prweb3727914.htm

We're pleased to provide the research free of charge: The 8-page report is available at Slideshare by clicking here or see below.

This research from this survey is significant from two standpoints:
  1. It demonstrates that the mobile apps and ecosystem that network operators provide users is extremely important to their customer loyalty around the globe: 75% of mobile app enthusiasts say mobile apps are important when choosing their new operator. And, almost 40% cite "bad mobile apps" as a reason they left their operator. The dimensions of wireless coverage and service are still MORE important than mobile app choice, but it certainly raises the bar for operators, and gives them one more thing they have to think about.
  2. It demonstrates a great use of our distributed community of more than 40,000 people in 146 countries on 364 network operators.
There's plenty of other great stuff coming from Mob4Hire in the next little while, including some more survey reports with some other great data, some partner announcements and ... ? Stay tuned.

Thanks to everyone that took the time to participate. Also, thanks to Dr. Hayes for his partnership and friendship.

And, as always, Trust in the Mob!

Stephen King, CEO
www.mob4hire.com